"The long-held notion that companies control the conversation is being challenged by social media."
http://www.fastcompany.com/article/how-social-media-upending-enterprise
I couldn't have said it better myself. This statement is true for both internal and external customers. Organizations will need to let go of the conversation and be willing to address their constituents in the method of their choice. Organizations will also need to manage and leverage the knowledge generated by these new conversation methods.
Subscribe to:
Post Comments (Atom)
Knowledge to do what?
Can your organization answer the question; knowledge to do what? That should be the starting point for any organization embarking on a new ...
-
I am one of those right tool for right job kind of people - when I need a phillips head screw driver I us a phillips head not a flat head s...
-
Interesting blog post at HBR - Social Media versus Knowledge Management . I believe KM is and has been inherently social in nature since th...
-
Can your organization answer the question; knowledge to do what? That should be the starting point for any organization embarking on a new ...
KMNews Customer Conversations Are Changing: “The long-held notion that companies control the conver.. http://bit.ly/8rcQf
ReplyDeleteKMNews Customer Conversations Are Changing: “The long-held notion that companies control the conver.. http://bit.ly/8rcQf
ReplyDelete